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Posts:May 2019, Marketing

6.5 Billion Reasons Why Influencer Marketing is Here to Stay

by Kate Durkin| May 9, 2019

With influencer marketing showing no signs of slowing down, and on track to reach $6.5B in marketing spend in 2019, here are a few key trends to keep an eye on… Reaching, Beyond Reach: With follower fraud a major concern in 2017, and platforms spending much of 2018 rooting out millions of fake accounts, brands are […]

Social Media Week: The Formula for Marketing Success in 2019

by Alex Bochner| May 6, 2019

The formula for marketing success in 2019 = use the right platforms + post “low-production” content that’s relatable to consumers + share personalized messaging that speaks to your audience’s needs. Sounds pretty straightforward, right? No? Allow me to elaborate. Last week at Social Media Week NYC, I had the pleasure of mingling with 2,500+ peers […]