Posts:May 2014, Marketing

Pinterest Opens Up Advertising

by Marshall Maher| May 30, 2014

Capping one of the longest marketing stripteases in Silicon Valley history, scrapbooking site Pinterest is now open for business. As with all popular social networks bereft of advertising and actual non-VC generated revenue, the introduction of advertising is complicated. There are a lot of variables to consider, not the least of which is … at […]

What Young Lions Can Teach Us Old Cats

by David Gallagher| May 29, 2014

Earlier this year, ICCO helped launch a new feature of the Cannes Lions International Festival of Creativity, the Young PR Lions – a global competition of 28-and-under talent drawn from the world’s leading agencies to solve a pressing communications problem, in real time. This was a calculated risk, but with huge upside. Showcasing the power […]

Cannes Lions Predictions for PR 2014

by David Gallagher| May 27, 2014

As I write this from cold, grey and wet London, it’s hard to believe that in just a few weeks the world’s marketing and communications geniuses will descend on the sunny South of France in droves for the Cannes Lions International Festival of Creativity. The PR community has been making itself felt at Cannes with […]

Creating a Thriving Content Ecosystem, from Real-Time to Evergreen

by Paul M. Rand| May 23, 2014

We’ve past the end of the beginning of social media. Companies are no longer dabbling in social because it seems like a good idea. Social and digital programs must move the needle on business results if we are to be successful. Yet, less than 8 percent of marketers believe their social programs are achieving the […]

The Future of Leadership Communication is More “Feminine” – KLCM 2014

by Rod Cartwright| May 21, 2014

Every time I go abroad on business, my daughter and I have something of a ritual where she says to me, “Dad, while you’re there, make sure you do something worthwhile.” Obviously that is a pretty good life lesson for all of us; it’s also something that we at Ketchum endeavor to do every spring, […]

Carrying Ketchum’s Creative Torch

by Macaela Mackenzie| May 20, 2014

We didn’t bring home the grand prix, but we came pretty close. I was one of several under-25-year-old Ketchum employees that entered the Young Torch Awards, a pitch contest for young creative talent. Last month we learned we were selected as one of five finalists from hundreds of applicants around the world. Along with my […]