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Posts:September 2014, Marketing

What Can Teens Teach Us About The Future of Social? (Video)

by Ben Foster| September 30, 2014

There were numerous Social Media Week Chicago panels with technology experts telling us about the future. For the most part, the panels and panelists offered an interesting point of view. Knowing that perspective was covered, I set out to see what I could learn by asking a younger generation of internet users how technology has […]

Social Media Week London: Flashdance for Brands

by Paul Middleton| September 25, 2014

For the Ketchum London team, day three of Social Media Week London centered around a #SMWLDN event at our Shoreditch office. The event, “Flashdance For Brands,” was a platform to discuss the reality of always-on communications and what it takes for brands to succeed in an always-connected social world. Our own Andrew Jennings chaired a […]

Social Media Week London: The Social Pipeline

by Paul Middleton| September 25, 2014

For the Ketchum London team, which I am a member of, day two of Social Media Week London kicked off at the #SMWLDN headquarters in Holborn. Here are my top six takeaways from the day…

The Scoop on Mobile App Promotion & App Store Optimization (PART 2)

by Katherine Watier Ong| September 12, 2014

Building on part one, where we provided an introduction to the app landscape, our series examining mobile app promotion and optimization continues with insights on how to develop an app that’s easy-to-find with staying power. Below are tips and strategies to ensure that your app can be easily located in the various app stores, and […]

Planning Season: New Year, New Creative

by Macaela Mackenzie| September 4, 2014

Happy New Year! Yes, I know we’re a few months from the big ball drop but bear with me a moment. The year is full of fresh starts, new chances to establish new habits, and opportunities to accept the challenge to shake things up. This is one of them. As the agency and corporate world […]

The Magic Bean To Integrated Marketing

by Barri Rafferty| September 2, 2014

Today clients are in search of a magic bean they can plant to ensure their agencies work seamlessly to create results-driven, award-winning integrated programs. If only it was that easy. The question I seem to be asked most frequently lately is, “Who do you see that does integrated marketing well and what can we learn […]