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Posts:July 2014, Media

Is Wearable Technology a Nightmare for the PR Industry?

by Paul Middleton| July 30, 2014

The calculator watch, introduced in the 1980s, was perhaps the original piece of everyday wearable technology. I loved my little Casio, it seemed like something from the future. Now once again the wearable technology category is set to grow from its $5 billion dollar baseline. Soon these wearable devices will be linking with ecosystems of Internet-enabled technologies […]

History Retweets Itself: What Old Media Can Tell Us About The Future

by David Gallagher| July 29, 2014

What if social media – an idea most of us associate with the past decade – is actually something we’ve been using for 2,000 years?  And what if mass media – an industry we think of as seriously challenged by ‘new’ media innovations – is actually the disruptive agent running counter to a much longer […]

Google Wants You to Distribute More Relevant Press Releases

by Paul M. Rand| July 8, 2014

Marketers and communicators seem to be asking the same question after Google once again updated its Panda algorithm: “Will this affect how many people see my press releases?” The simple answer is that it determines how effective your communications are. Panda was first released in February 2011 with the intention of lowering the rank of […]