Posts:May 2019, Uncategorized
AMEC 2019: Data is a journey, not the destination!
That seemed to be a key theme at this year’s AMEC Global Summit. This past week, AMEC – the International Association for the Measurement and Evaluation of Communications – hosted its annual Summit and Awards in Prague. It was two full days of learning, sharing and networking across a wide array of measurement-related topics with […]
Late Night Show Brand Integrations: What you need to know
Brands love late night television—Carpool Karaoke—yes please! Fallon and Think Fast-done! And who doesn’t love Jimmy Kimmel’s sidekick Guillermo?! But before you dive in here, there are five elements to keep in mind before the integration even begins…
Social Media Week: The Formula for Marketing Success in 2019
The formula for marketing success in 2019 = use the right platforms + post “low-production” content that’s relatable to consumers + share personalized messaging that speaks to your audience’s needs. Sounds pretty straightforward, right? No? Allow me to elaborate. Last week at Social Media Week NYC, I had the pleasure of mingling with 2,500+ peers […]