Looking at the year ahead and the powerful mix of opportunities and obstacles, the real new normal is that there isn’t one. How we as marketers and communications professionals tell our brand stories and showcase values-based leadership is more important than ever.
During AMA’s Coffee Break series, two leaders at Ketchum and I took time to discuss how brands can show up, stand up and lead from their values, and how we practice what we preach in our own workplace by taking steps toward authenticity and showing up better than yesterday.
- How we can engage with our many stakeholders to inspire action
- How brands have been behaving differently as the world has evolved
- How we can bring values to everything we do as employees and employers
- The difference between transactional and personal relationships with brands and how brands can earn loyalty
I hope you enjoy what we have shared here. If you are interested in learning more about Ketchum’s approach to values-based leadership and how we can help with your brand’s story, please contact our team.