Fin Comms: Five Predictions for 2022
After a tumultuous 3Q21, businesses are likely to face more financial challenges and changes in 2022. Our Ketchum Fin Comms team share their predictions on the most likely trends for the year ahead. Amped up Earnings Christine Beggan, VP, Financial Communications We are continually inundated with content through news, websites and social media – so […]
Show Up. Stand Up. Why Values-Based Leadership is the New Normal
Looking at the year ahead and the powerful mix of opportunities and obstacles, the real new normal is that there isn’t one. How we as marketers and communications professionals tell our brand stories and showcase values-based leadership is more important than ever. During AMA’s Coffee Break series, two leaders at Ketchum and I took time […]
Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep
As the COVID-19 crisis emerged, worsened and endured, technology became our saving grace. Technology allowed us to stay connected to friends and family, and to access essential needs like education, healthcare – even the weekly grocery shopping. And without digital technologies enabling us to live and work virtually, we undoubtedly would have plunged into a deep […]
Occupy Wall Street’s Influence on Corporate Purpose
A decade ago, I was settling into a new job in a new city supporting our agency clients from our New York office. The city had just marked the 10-year anniversary of September 11, while a week later – a few blocks away from the new memorial – a group assembled in a small plaza, […]
Don’t Just Be an Ally to Your New Chief Diversity & Inclusion Officer. Be A Partner.
Let’s face it: stepping into the role of Chief Diversity Officer (CDO) is no easy feat. The resurged attention on the Black Lives Matter movement in the summer of 2020 accelerated a recent trend: LinkedIn found that the number of people with job titles associated with leading diversity, equity and inclusion (DE&I) efforts at their […]
Stakeholder Capitalism Is Back–Is Your Next Earnings Call Ready?
It has been two years since the Business Roundtable announced a new purpose. The statement that “the interests of stakeholders are relevant as a derivative of the duty to stockholders” was recently replaced by leading concepts of “value for customers,” “dealing fairly and ethically with suppliers,” and “supporting the communities in which we work.” The Business Roundtable’s updated purpose is […]