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World Passion
by Fernando Neves| June 13, 2014
The World Cup is the single greatest sports competition on the planet. This year, host country Brazil – my hometown and where soccer reigns – will be looking to win its sixth title on it’s own home pitch. But the World Cup goes far beyond sport; it’s a marketing machine uniting people from diverse cultures […]
Cannes – The Jury’s Still Out
There may be three weeks to go until the Cannes Lions International Festival of Creativity begins, but in my role as PR Lions juror, it’s already well underway. My fellow jurors and I are in the middle of pre-judging 300 individual entries – so if you see an agency person become physically ill from the […]
