Filters

Posts:July 2013, Target Marketing

Three Insights About Google Glass

Three Insights About Google Glass

by Ben Foster| July 30, 2013

I was recently honored to be selected as a Google Glass Explorer from my entry for #IfIHadGlass. Disclosure: I own Google stock. I plan on using Glass at DePaul where I’m an Adjunct teaching a graduate class in social media to graduate PR and Advertising students. After being notified 5 months earlier, I finally got […]

Move from Storytelling to Authorship

Move from Storytelling to Authorship

by Tom Barritt| July 29, 2013

The word “storytelling” is all the rage in the communications world. We’ve abandoned the time-honored tradition of “messaging” and switched to swapping stories with each other. The notion is simple. The public has rejected artificial messaging. They crave authentic stories with descriptive language and personal anecdotes. This evolution makes sense for many reasons, but comes […]

Camp Ketchum: Winning on the Communication Battlefield

Camp Ketchum: Winning on the Communication Battlefield

by Stephen Waddington| July 26, 2013

The fragmentation of media brought about by the Internet has made engagement between an organization and its audiences more complicated than ever before. But there is also a significant upside. Digital and social forms of media make it easier to understand audience behaviors and motivations. The result is that communications has an emerging role at […]

Camp Ketchum in Pictures

Camp Ketchum in Pictures

by Editor| July 26, 2013

Camp Ketchum 2013 got underway on Wednesday. 83 campers from around Ketchum’s global network congregated in Mont Tremblant, Canada for an intensive off-site training experience. The campers dove right in to the five-day  program with a community service project. The town of La Conception experienced a gas leakage a few years ago that contaminated their […]

A Fresh Approach For Leading Change

A Fresh Approach For Leading Change

by Tyler Durham| July 25, 2013

Organizations and leaders today operate in a complex state of continuous flux. An ongoing groundswell of change across industries, political and regulatory environments, leadership, technology and communications happens quickly and with limited predictability that is forcing organizations to meet these challenges in a new way to stay competitive. The conditions have become so dynamic that […]

Camp Ketchum: An Opportunity for Many Firsts

Camp Ketchum: An Opportunity for Many Firsts

by Hilary Hanson| July 24, 2013

Global agencies need to rally to offer both higher learning and higher purpose if we want to retain the next generation of leaders. Today marks the start of an iconic Ketchum tradition, Camp Ketchum. Camp is about innovation, inspiration and leadership. Recognized as one of the pre-eminent training experience among global communications firms, this year’s […]