Posts:February 2011, Target Marketing

What Would Walt Disney Do? (WWWDD)

by Adam Kornblum| February 2, 2011

“During Walt Disney’s first New York trip, when he was pushing Mickey and facing rejection, one distributor picked up a package of Life Saver candies. ‘The public knows Life Savers,’ he told Walt, ‘they don’t know you. They don’t know your mouse.’ That made an impression on Walt. As he recalled it years later, he said […]