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Posts:April 2012, Research

From Barcelona to Hong Kong: Moving toward measurement standards

by David Rockland| April 26, 2012

I left Jessica, our account executive, at the office and boarded a plane for Hong Kong to attend the first ever Asia-Pacific Summit on PR Measurement. Delegates from Singapore, Greater China, India,  Australia and other countries gathered on Feb. 29-March 1 to expound on the outcomes of previous measurements summits in Lisbon and Barcelona and, […]

How to Measure PR’s Impact

by James Le Grice| April 5, 2012

How do you measure the impact of PR? At the start of the last decade, you took out a pen-knife and glue and got your hands dirty with ink assembling press clippings. Today, clients expect more sophisticated data analysis to prove they’re getting a good ROI; enter the realm of analytics. This was the subject […]