NEWS + VIEWS

by Alexis Morgan| April 30, 2012

As the owner of a smartphone or tablet device, do you feel that you are getting the best CREATIVE use out of your gadgets? Do you find yourself throwing away crumpled pieces of paper left in your coat pocket with what could have been SABRE-worthy campaign ideas? Or maybe you decided to take a stroll […]

by Kelley Skoloda| April 27, 2012

This year’s Marketing-to-Women (M2W) Conference was packed full of research, data, cases and companies that show how marketing-to-women makes great business sense. Not surprising, given it is a marketing-to-women conference. It was even suggested that “marketing-to-women” be called simply “marketing” after a research presentation based on interviews with 20,000 consumers worldwide revealed that women’s purchasing […]

by David Rockland| April 26, 2012

I left Jessica, our account executive, at the office and boarded a plane for Hong Kong to attend the first ever Asia-Pacific Summit on PR Measurement. Delegates from Singapore, Greater China, India,  Australia and other countries gathered on Feb. 29-March 1 to expound on the outcomes of previous measurements summits in Lisbon and Barcelona and, […]

by Tom Barritt| April 26, 2012

The 2012 U.S. Presidential election is now – for better or worse – essentially a two-horse race, even though the presumptive nominees will not receive official designation for some time.  Let the race begin, and if you didn’t think the primaries were already bordering on reality TV, brace yourself for an onslaught of media exposure, […]

by Robert Burnside| April 24, 2012

If you feel overwhelmed with the number of requests for collaboration, you’re not alone. It’s a current phenomenon caused by a number of factors: the economic downturn in which fewer people are doing more, the rise of social media with everyone in touch with everyone all the time, the mobile devices that keep us in […]

by Marc Levy| April 23, 2012

The NBC sitcom “Community” returned to the air after a brief mid-season hiatus. Let’s be clear – a mid-season break is rarely a good sign. It’s usually a device employed by the networks to avoid airing low-performing shows during the critical (and outdated) sweeps periods (which help determine advertising rates). Many shows put on “indefinite” […]