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Posts:April 2017, Research

The Evolution of Data in PR: From Analysis to Synthesis

by RP Kumar| April 26, 2017

Data is no longer a “nice to know” topic – it is now established at the very frontier of PR, and those who truly understand how to use it to drive client programs will be able to succeed by orders of magnitude over those who don’t. It’s also fair to say that we in PR […]