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Posts:February 2021, Research

Ketchum Anti-Racism Resource Guide - February 2021

Three Anti-Racism Resources for Thinking Differently During Black History Month

by Giannina Seaman| February 24, 2021

At Ketchum, we are a passionate group of media consumers—the value we bring to our clients is fueled by a voracious appetite for reading, watching, listening and learning. So last year, in the wake of George Floyd’s murder and other developments shining a light on systemic racism in America, one of our responses was to […]

From Education to Representation-A Black History Month Conversation-Headshots of Speakers

From Education to Representation: A Black History Month Conversation

by Jenn Bins| February 23, 2021

As someone who attended and has family members who graduated from an HBCU (Historically Black College/University), I was recently honored to moderate a conversation with two amazing women: Ashley Christopher, Esq., founder and CEO of HBCU Week, a Ketchum partner whose mission is “to encourage high-school aged youth to enroll into HBCUs, provide scholarship dollars for […]

Curious About Clubhouse? Here’s What Brands Need to Know

Curious About Clubhouse? Here’s What Brands Need to Know

by Amit Wadehra| February 17, 2021

The last few months have brought a lot of buzz about the new social audio-chat app Clubhouse. So how exactly does it work, and what are the rules of the road for communicators and brands that want to get involved? Clubhouse is an (as of now) invitation-only audio-chat app that debuted in the spring of […]

COVID-19 Vaccines Are Here, What This Means for Travel - Woman Planning Travel Using Computer, Journal and Map

COVID-19 Vaccines Are Here: What This Means for Travel

by Bettina Garibaldi| February 11, 2021

The recent news that the U.S. is weighing the possibility of requiring a negative COVID-19 test for domestic air travel is a strong reminder of how important the vaccine is for the travel industry, and for all of us who travel for personal or business reasons. The travel, hospitality and leisure sector was one of […]

(K)No(w) Limits, Part 2 – Do You Know What Your Brand Stands for?

(K)No(w) Limits, Part 2 – Do You Know What Your Brand Stands for?

by Drew Ferguson| February 10, 2021

From COVID-19 and racial justice to labor rights and the ongoing debate on what “unity” looks like, and as the U.S. focuses on the opportunities and issues that come with a new presidential administration, corporate citizens are now expected to have POV on a broad range of urgent and complicated topics. It’s clear from Ketchum’s […]

In 2021, Vision and Visibility Are No Longer Electives for CEOs - Microphone on abstract background

In 2021, Vision and Visibility Are No Longer Electives for CEOs

by Samantha Wolf and Bill Zucker| February 9, 2021

As our nation reeled in the aftermath of the attack on the U.S. Capitol, a man whose mission is to fight for justice noticed a shift from the C-suite. “CEOs have become the fourth branch of government,” the Anti-Defamation League’s Jonathan Greenblatt told The New York Times. “They’re trying to hold the country together.” For […]