NEWS + VIEWS
Posts:January 2018, Digital Strategy
Managing the Impact of Facebook’s Newsfeed Changes
by Stephen Waddington| January 17, 2018
Facebook announced important changes to its newsfeed algorithm last week. The changes prioritize consumer engagement on the platform and have important implications for brand marketing and public relations. Our digital strategists from around the world have decoded the changes. Here’s where we’ve landed…
Flexing Your Earned Influencer Muscle
by Melissa Kinch| January 10, 2018
Influencer. Has any word caused more excitement, agency land grabs or demand from CMOs in recent memory? Influencer marketing – currently understood as engaging online personalities on behalf of products and brands to create content that can be shared, explored and consumed – is all the rage. It seems like every advertising, digital, public relations […]
