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Posts:January 2014, Digital Strategy

Google Spells the End of Guest Blogging for SEO

Google Spells the End of Guest Blogging for SEO

by Danny Whatmough| January 24, 2014

The search world has been thrown into a slight frenzy over an announcement by Google’s chief search guru Matt Cutts, who stated earlier this week in a blog post that guest blogging “is done” as an SEO tactic. According to Cutts: “Okay, I’m calling it: if you’re using guest blogging as a way to gain […]

Time to Get In the Sandbox with Moms and Dads

Time to Get In the Sandbox with Moms and Dads

by Jim Lin| January 13, 2014

In the span of just less than a decade, the parent blog has forever altered the marketing landscape. No longer limited to experts, celebrities or the media, an influencer can now be that witty mom next door who shares her life with thousands on the web (Click to tweet). And marketers have taken note. But […]

Jelly Gives You all the Answers You Need

Jelly Gives You all the Answers You Need

by Danny Whatmough| January 8, 2014

Twitter is commonly used as a way to crowdsource answers to common questions. So it is probably no surprise that Twitter’s co-founder Biz Stone yesterday launched his latest venture – Jelly. Jelly is a mobile app (at the moment) that allows you to ask a question of your community and crowdsource answers. The focus is […]