2023 turned out to be our most-awarded year in Ketchum’s history at the Cannes Lions International Festival of Creativity! Our incredible Ketchum UK team left the festival with the honor of being THE most awarded PR agency at Cannes in the PR Category. Their outstanding campaign for Iceland Foods, Iceland Food Club, won four Lions at Cannes, including: Below, view Iceland Food Club’s campaign video and additional recaps from our team members. See more about the Cannes Festival from our Ketchum UK team! Discover how Ketchum and Iceland Foods came together to prevent food insecurity for tens of thousands of British shoppers. We also took home 25 shortlists in a Lead Creative or PR Supporting Role. Here’s a recap of Ketchum’s 2023 Cannes Lions experience this year. Our team and many of our clients dominated the festival – hosting stages throughout the week, offering thought leadership across several marketing and communications topics and absorbing inspiration and ideas from around the world. Join a facilitated workshop to inspire your communications and marketing groups. We will use some of the best work from Cannes (not just the award winners) to push creative boundaries across your team. Participate in a dynamic conversation of the topics and discussions that were trending on and off stage at Cannes. We will break down thought-provoking topics to see how they can apply to the challenges you face and the goals in front of you. Relive our dynamic “lab” at Cannes to learn about how to infuse being “trauma-informed” into your creative work and how being a trauma-informed leader can have great impact. Experience the discussion facilitated by Jim Joseph, US CEO and Global CMO, among 60+ CMOs at Cannes and explore how to avoid brand backlash and ensure an issue or crisis is never a surprise to your business. Jo-ann Robertson, our CEO of Global Markets and the 2023 PR Lions Jury President, shares insights after judging the work from all around the world. Spoiler alert: Jo-ann instructed the panel of jurors that all awarded work should be culture-first with earned media at the core.
Iceland Foods: Iceland Food Club
View the case study here.
Our Awards Received at Cannes
Ketchum (VMLY&R and Spark Foundry) & Wendy’s
Bronze Lion
Long Term Strategy
“Still Fresh, Never Frozen”Bronze Lion
Entertainment Lions for Gaming
“Super Wendy’s World”Ketchum (McCann, Carat and Armstrong Partnership) & Mastercard
Bronze Lion
Direct Lions in Launch/Relaunch
“Touch Card”Ketchum (AMV BBDO, Somesuch, and Zenith) & Bodyform/Libresse
Gold Lion
Health & Wellness
“#Periodsomnia”Gold Lion
Film
“#Periodsomnia”Opportunities For You
We would like to bring this all back to you with an invitation to choose your Cannes Adventure as we create a custom insights presentation that best fits your needs. Below is a quick overview of the types of Cannes content we’ve assembled.Interested in double tapping on any of these? Send a note to Jim Joseph, US CEO and Global CMO.
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