Ketchum At Cannes
Ketchum London and Iceland Foods lead Cannes Lions PR wins!
In just one year, Ketchum and Iceland Foods formed a partnership focused on shared values and being a force for good. The highlight of this collaboration is the Iceland Food Club, a program that offers interest-free microloans to address short-term food insecurity. The PR team, and its partners Fair For You and Think Communications secured extensive media coverage, generating 1.6 billion impressions and earning praise from Bloomberg UK. Within the first week, over 50,000 Iceland customers applied to the Food Club, and daily loan applications now average 4,000. The campaign received global recognition, winning a coveted Gold Lion in Creative Commerce and three additional awards at Cannes. With over 1,600 entries, being among the 10% of shortlisted campaigns is a remarkable achievement. Richard Walker, Executive Chairman at Iceland Foods, acknowledges Ketchum’s instrumental role in their success, emphasizing the importance of the ongoing partnership in furthering their CSR commitments.
Award-winning campaign spotlights women’s health and gender sleep gap.
#Periodsomnia has picked up a Gold Lion in Health & Wellness. The campaign sheds light on the struggles women+ face during night-time periods, causing them to lose 5 months of sleep over a lifetime due to discomfort, anxiety, and fear. Insights from a global study by Ketchum Analytics, involving 10,000 women, led to the term #Periodsomnia, encompassing the various challenges like bleeding, dreaming, bloating, and tossing and turning. The campaign addresses the issue with beauty and empathy, aiming to close the gender sleep gap and provide comfort and community to millions of women+. It launched in 32 markets, gained extensive coverage, and drove market share growth. 63% of women+ were influenced to try Goodnight pads after seeing #Periodsomnia.
— Periodsomnia was led by AMV BBDO, Somesuch, Ketchum UK & Zenith
Jo-ann Robertson shares her thoughts on awards submissions and future impact on the industry.
– Jo-ann Robertson, CEO, Global Markets & 2023 PR Lions Jury President
Meta invited Sera Holland to a panel discussion on inter-sectional representation in the comms industry.
– Sera Holland, Chief Strategy and Innovation Officer, Global Markets
Indy Selvarajah shares valuable insights on enhancing brand creativity and discussing the impact of AI.
– Indy Selvarajah, Chief Creative Officer, Global Markets