Music Industry Experts Gather at the Billboard Branding Roundtable

peterzellEarlier this month I joined industry influencers at the Billboard Branding Roundtable to discuss the role of brands and advertising in the music industry.

It was an honor to be included and Billboard did a great job of pulling the panelists from various corners of the music marketing world, including Marcie Allen, Founder/President of MAC Presents, Lori Feldman, Senior VP of brand partnerships & music licensing for Warner Bros Records, Bozoma Saint John, Director of cultural branding for PepsiCo and Russell Wallach, President of media & sponsorships for Live Nation.

We sought to provide a good range of insights into the current music industry landscape and how brands can navigate the industry and leverage music platforms to drive marketing initiatives. I always enjoy sitting down with my peers and comparing notes on industry trends and the various challenges we all face. There are no rules in this industry, we continue to make them, and break them, and that’s why we all love our jobs.

Check out the video below to see more about our panel discussion:

Marcus is EVP of entertainment, Ketchum Sports & Entertainment; head of Ketchum Sounds. He has spend the last nine years in the Omnicom system creating next geneation entertainment marketing solutions for our roster of clients.