NEWS + VIEWS
Posts:Sports and Entertainment
Super Bowl 2022: The New Normal
by Patrick Wixted| January 20, 2022
Super Bowl 2022, the sports and cultural event of the year, is squarely on the horizon, but sunny LA is getting a bit clouded due to Covid-19 concerns caused by the Omicron variant. As my esteemed colleague Lisa Sullivan indicated in her blog post about CES, Omicron isn’t delaying our return to normal, it’s accelerating […]
Sports Marketing Lessons from the 2020 Tokyo Olympic Games
by Elisabeth McClure| August 17, 2021
Despite public concerns and skepticism in the lead up to Tokyo 2020 amid the coronavirus pandemic, the Olympic Games successfully concluded earlier this week in front of a nearly empty stadium. Typically a celebration of sport and culture attracting millions of fans from around the world, this year’s Games were postponed by a year, held […]
The Big 3 in College Sports: Name, Image, Likeness (NIL)
by Megan Garner and Gabrielle Scheder-Bieschin| July 9, 2021
NIL stands for Name, Image, Likeness and refers to the rules that restricted college athletes from profiting off their name, image or likeness due to the emphasis on amateurism set forth by the National Collegiate Athletic Association (NCAA), the major governing body of college sports. As of July 1, these rules have changed, creating implications for […]
The Hollywood Effect on Plant-Based Food Brands
by Jimmy Szczepanek and Tommy Ringhofer| June 25, 2021
Plant-based food brands, once considered niche products for yogis and hippies, have officially gone mainstream. Plant-based options are prominently displayed alongside the ground beef of your local supermarket and are popping up at Wendy’s (a Ketchum client), which just introduced the Spicy Black Bean Burger to its Made to Crave menu in three test markets. […]
The Tokyo 2020 (Yes, 2020) Olympics Countdown Is on!
by Gabrielle Scheder-Bieschin| June 24, 2021
After a year-long postponement, the Olympic and Paralympic Games Tokyo 2020 are less than a month away. While the journey to get here has been unpredictable, it served as a great reminder of the value we can bring as communications professionals to help our clients gracefully navigate unprecedented scenarios. Here are four lessons that our […]
Esports Rising Shows That Gaming Keeps Growing
by Kristyn Brown| May 10, 2021
Though the pandemic kept us from gathering in person, the 2021 Esports Rising Conference remained the same in the most important ways. Hosted by Sports Business Journal and The Esports Observer, it was an afternoon well spent with some of the brightest in the esports and gaming industry – networking, keeping up with trends, and […]