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Healthcare
Our team offers a unique blend of deep healthcare knowledge and expertise in public relations, helping you to navigate the sensitivities and complexities that come with the industry.
We put forward ideas with cultural currency and industry relevance – to help garner attention and build influence in Belgium, Europe, and further afield. That’s bolstered by our experience supporting global pharmaceutical companies and consumer health brands in various therapeutic areas: oncology, cardiovascular diseases, immunology, haematology, and over-the-counter medicines.
All of this means that we understand how to wield communications tools within the healthcare sector, so we can offer you tailored strategic counsel to make an impact for your business and brand.
Discover how we can support your communications efforts
Content & Design
Ketchum Brussels’ strategic experts can craft your core narratives and bring them to life through design and creative. We help to transform your communications objectives into compelling stories and visual assets – and we provide A to Z guidance, from message development to creative delivery.
Employee engagement & internal comms
Great brands are built from the inside out. Ketchum Brussels helps you to (re)define your organisational identity, drive behavioural change and employee engagement, create engaging internal communications campaigns and attract top talent to your organisation.
Diversity, equity and inclusion
Underserved communities are disproportionately impacted by disease and less able to access the care, services and resources for treatment and overall health. As such, diversity, equity and inclusion (DEI) is not a nice-to-have; it’s a must to ensure equitable access to healthcare for all. Let our experts help you develop strategies with DEI embedded at the heart, and explore Heq, our global health equity offering.
Disease awareness
No matter whether you’re aiming to promote early diagnosis, raise awareness of the importance of screening, or improve patient outcomes – our strategic and creative teams can craft the perfect campaign for you. No limits on format, what counts is that your message makes an impact.
Media & stakeholder relations
Do you want to establish your company’s reputation? Raise awareness for a disease? Our media relations experts will put your topic on the agenda to shape conversations and influence the public debate.
Crisis & issues management
Crisis preparedness always pays off. We help prepare your team for different scenarios with Q&As, trainings and crisis simulations. Our focus? Protecting your reputation.
Social & digital media
We help you grasp the full potential of social media to engage with stakeholders. That includes shaping your content strategy, identifying your content pillars and crafting messages, as well as driving paid campaigns and enhancing executives’ personal branding on social media.
See our work in action
Tackling period poverty in Belgium
We helped Always bring their global #EndPeriodPoverty movement to Belgium.
Making a global brand relevant to European stakeholders
We launched ‘Because There Is More To Do’, Bristol Myers Squibb’s first European reputation and brand awareness campaign.
Breaking the taboo around erectile health
We supported the launch of Eroxon Stimgel in Belgium with a stigma-busting campaign.
Recognition and Awards
Best Influencer Campaign at Belgium’s Best of Reputation Awards 2022
Meet Your Dedicated Expert Team
Laurène Buisson [LinkedIn]
Account Lead, Healthcare Practice
Laurène serves as the primary point of contact for healthcare clients with diverse expertise backgrounds (OTC medicines, oncology, immunology, etc.). With a focus on the broader perspective and consideration for all stakeholders, she formulates comprehensive integrated communication strategies that nurture engagement among patients and employees, enhance public awareness, and fortify brand reputation.
Michael Devlin [LinkedIn]
Medical Writer
Michael is a trained journalist. His recent work ranges from patient testimonials to strategic and policy issues, covering health research, system strengthening, medicines pricing in low-income countries, national policies for biosimilars, and innovation in rare diseases and cancer.
Ilija Prachkovski [LinkedIn]
Healthcare Policy & Integrated Communications
Ilija delivers high-quality research, landscape analysis, stakeholder mapping, policy and issue monitoring. He develops strategies and action plans on variety of healthcare topics – including pharma strategy and access, medical devices regulations, and policies on rare disease and cancer.
Christel Van Litsenborgh [LinkedIn]
Patient Engagement & Internal Communications Expert
Christel offers expertise in stakeholder engagement within a range of organisations, coupled with an in-depth understanding of the complex healthcare industry ecosystem.
Meisoon Nasralla [LinkedIn]
Creative Lead
Do you need a blend of creativity and science? Thanks to her training in biochemistry, Meisoon can translate complex medical topics into creative ideas. She makes sure that all content meets the rigorous criteria of medical communication.