Our leadership

• Jeroen Fermie

  Managing Director

  Jeroen Fermie

  Managing Director

  Jeroen oversees the agency’s operations and ensures we have the right capabilities to deliver innovative and high-impact work for clients. He empowers the team to deliver on our mission of delivering work that matters by bringing together the different expertise and client service teams into an integrated communications consultancy.

  Jeroen brings 15+ years of experience counselling senior executives across the globe through significant business initiatives such as M&A, restructuring, crisis, and rebranding.

  Most recently, Jeroen was the Executive Director of Golin in Hong Kong, leading the firm’s corporate reputation practice. Prior to that, he served as GM for MSL, Executive Director for TBWA in Vietnam, and Communications Director Europe for Campbell’s.​

• Luc Michiels

  Finance Director

  Luc Michiels

  Finance Director

  Luc works closely with Ketchum’s MD to drive efficiencies and growth, with his finance team supporting our account leaders in day-to-day operations. He is responsible for working with account teams, local leadership and network leadership to safeguard our agency’s financial health and compliance.

  He has over 20 years of experience, specializing in financial and international reporting matters for communications consultancies. Luc has been with the network since 2001, starting as the Finance Director of Porter Novelli in Belgium in 2001, and also responsible for Netherlands and France at different times during his tenure.

• Jessica Brobald

  Head of Public Affairs, PNK+

  Jessica Brobald

  Head of Public Affairs, PNK+

  Jessica brings over 15 years of advocacy experience and specializes in helping companies and trade associations understand and successfully manage their political and regulatory issues.  

  Jessica has extensive experience in the Brussels public health and healthcare environment and has supported several of her clients in successfully managing highly sensitive debates.  Prior to joining Ketchum, Jessica held senior positions in other consultancies and supported leading healthcare biotech companies. She also worked inhouse for a major crop protection and plant biotech company.    

• Jacinta De Deckere

  Healthcare Lead, Brand & Corporate Reputation

  Jacinta De Deckere

  Healthcare Lead, Brand & Corporate Reputation

  Jacinta leads both Belgian and multi-market communications programs across various industries, with a focus on the healthcare sector. She’s a strategic consultant with profound experience in reputation management, crisis and issues management, and multichannel communications.

  Jacinta is also our change and transformation expert. She has extensive experience in restructuring and change assignments for leading international companies and knows how to navigate complex organizations to help them succeed. She is a Ketchum lifer, having started with us as a trainee 8 years ago and quickly rising to lead her own unit.

• Barbara De Laet

  Strategic Planning & Insight Lead

  Barbara De Laet

  Strategic Planning & Insight Lead

  Barbara focuses on the ‘intelligence’ part of our integrated approach, discovering cultural and audience insights based on data to foster innovation and creativity.

  Her role reinforces our strategic planning, research and analytics capabilities, building on our proprietary tools such as omniearnedID.

  She is a communications and branding specialist with over 2 decades of experience in brand building, communication efficiency and insight gathering at both national and international brands. She started her career at Electrabel (Engie), responsible for brand strategy, marketing campaigns and visual identity. Before joining Ketchum, she worked as brand creative planner for clients such as Fluvius, Mars, Levis, SPA and Baloise.

• Sergio Di Gesu

  Manufacturing & Energy Lead

  Sergio Di Gesu

  Manufacturing & Energy Lead

  Sergio drives full-service integrated communications for a range of companies spanning the chemicals and manufacturing value chains, from global Fortune 50 to mid-sized companies and European trade associations. He is a trusted advisor with over 20 years of experience in delivering corporate and B2B communications strategies that build brand affinity, reputation, and stakeholder engagement through online and offline channels.

  Sergio builds long-lasting collaborations that create meaningful impact and real change, with client relationships that span decades. Previously, he worked at a marketing and communications agency where he led corporate, media, and internal communications programs for the European Commission and the European Aviation Agency.

   

• Aleksandra Lugovic

  Healthcare Lead, Policy & Advocacy, PNK+

  Aleksandra Lugovic

  Healthcare Lead, Policy & Advocacy, PNK+

  Aleksandra has 15 years of experience in public affairs, advocacy and communications. She worked for and with many national and regional governments, trade associations, advocacy groups and media.  

  Aleksandra entered the healthcare industry starting in MedTech and running campaigns on Medical Device Regulation (MDR) and In Vitro Regulation (IVDR) for DG SANTE (European Commission), to expand horizons into pharma landscape. Aleksandra is highly experienced in strategy development, EU policy, stakeholder engagement and media outreach. 

• Tom Meynendonckx

  Corporate Reputation & Growth Lead

  Tom Meynendonckx

  Corporate Reputation & Growth Lead

  Tom drives our business development initiatives to help us create collaborations with clients that resonate with our values and goals. He also acts as senior counsellor for the account teams, with a focus on corporate reputation, crisis and issue management.

  Tom gained valuable experience working in marketing and communication for over 20 years, holding senior positions at Panasonic Batteries Europe and HP. With his decades of experiences on both the agency and client side, Tom helps us ensure that we can not only meet client needs, but also anticipate and exceed them.

• Meisoon Nasralla

  Creative Lead

  Meisoon Nasralla

  Creative Lead

  Meisoon leads Ketchum Brussels’ in-house creative team and is responsible for delivering earned-first creativity to create impact for Ketchum’s clients. She is primarily a storyteller and applies the principles of building strong narratives and emotional connections with the audience to all of the work she does. With over 18 years of experience working in marketing and communications, and with a background in life sciences and journalism, Meisoon understands how to connect B2C and B2B companies with their audience.

  Meisoon is an accomplished copywriter and has expertise in audiovisual production. She’s also a Diversity & Inclusion advocate and insists on the celebration of diversity and the strength it brings to creativity and business.

• Steven Platteeuw

  Consumer Goods & Technology Lead

  Steven Platteeuw

  Consumer Goods & Technology Lead

  Steven is a textbook example of an all-round communication professional. He has an impressive track record in the worlds of entertainment, publishing, and consultancy – having held senior positions at Lowlands Distribution, Think Media, NewsEngine PR, and youEngine. 

  Steven’s unique background gives him an edge in understanding client expectations and ensuring that their messages reach their audiences. He uses a carefully considered combination of accurate timing, spot-on media channel identification, and an ideal balance between off- and online communications.