News
October 1, 2024
PR vs Advertising: Burying the Hatchet
The 2024 Cannes Lions marked a turning point for our industry - PR agencies got their long-awaited recognition. Time to draw a line under the age-old ‘advertising vs PR’ turf war.
August 7, 2024
Do we know what we know?
Effective leadership requires strong communication and collaboration skills. Breaking down silos and fostering teamwork across global teams is essential for organizational success.
April 17, 2024
Marketing in a Polarized World: Why Marketers Need a Cultural Risk Mitigation Strategy
The days of “any publicity is good publicity” are over. In today's hyper-polarized world, brands must be proactive in mitigating risks and avoiding social media backlash.