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Posts:world economic forum 2016

Prepare to Launch: Meet the Next Generation of PR Leaders

by Barri Rafferty | July 18, 2017

  Our industry has been facing a diversity crisis. In recent years, there have been countless panel discussions, debates and articles chronicling the challenges we face in ensuring our agencies and our in-house teams are reflective of the consumers with which we are engaging. This means diversity of all types: gender, ethnicity, age, religious background, […]

(VIDEO) Global Insights from a World Forum

by Barri Rafferty | January 29, 2016

Before attending the World Economic Forum, I spent a lot of time thinking about which sessions to attend and tried to cover diverse topics relevant to our clients and staff. I published a series of blog posts and hosted a webinar, yet there were still many questions left unanswered. As the delegate representing our agency, […]

WEF: The Imperfect Perfect Leader

by Barri Rafferty | January 25, 2016

At Davos, it is sometimes the event you walk into alone with no expectations that turns out to be the most thought-provoking, and last week’s Harvard Business Review dinner at the World Economic Forum’s Annual Meeting was just that. I signed up for the event because I truly enjoyed Bill George’s book, “True North.” Little […]

Six Tips for Brands to Get Smarter About Smartphones

by Barri Rafferty | January 22, 2016

Versions of this article appeared on CNBC.com and the World Economic Forum Blog: Agenda The remote control revolutionized how we watched TV—turning some of us into couch potatoes. We no longer had to manually get up to pick one of a few channels. The entry of the remote control in 1955 made channel surfing possible, […]

24 Hours in Davos

by Barri Rafferty | January 21, 2016

As Seen In… PRWeek Day one in Davos has come to an end and I can say with certainty that I’ve walked away with some important learnings – some that make me optimistic for the future, others that are more concerning, writes Barri Rafferty at Ketchum.

WEF: Why it Matters

by Barri Rafferty | January 17, 2016

The World Economic Forum’s Annual Meeting begins tomorrow in Davos, Switzerland. With a mission to improve the state of the world, the Annual Meeting often shapes the agenda of the political, economic and social landscape for the year ahead. This year’s theme, Mastering the Fourth Industrial Revolution, promises to be one of the most compelling […]