Our industry has been facing a diversity crisis. In recent years, there have been countless panel discussions, debates and articles chronicling the challenges we face in ensuring our agencies and our in-house teams are reflective of the consumers with which we are engaging. This means diversity of all types: gender, ethnicity, age, religious background, […]
Before attending the World Economic Forum, I spent a lot of time thinking about which sessions to attend and tried to cover diverse topics relevant to our clients and staff. I published a series of blog posts and hosted a webinar, yet there were still many questions left unanswered. As the delegate representing our agency, […]
At Davos, it is sometimes the event you walk into alone with no expectations that turns out to be the most thought-provoking, and last week’s Harvard Business Review dinner at the World Economic Forum’s Annual Meeting was just that. I signed up for the event because I truly enjoyed Bill George’s book, “True North.” Little […]
Versions of this article appeared on CNBC.com and the World Economic Forum Blog: Agenda The remote control revolutionized how we watched TV—turning some of us into couch potatoes. We no longer had to manually get up to pick one of a few channels. The entry of the remote control in 1955 made channel surfing possible, […]
As Seen In… PRWeek Day one in Davos has come to an end and I can say with certainty that I’ve walked away with some important learnings – some that make me optimistic for the future, others that are more concerning, writes Barri Rafferty at Ketchum.
The World Economic Forum’s Annual Meeting begins tomorrow in Davos, Switzerland. With a mission to improve the state of the world, the Annual Meeting often shapes the agenda of the political, economic and social landscape for the year ahead. This year’s theme, Mastering the Fourth Industrial Revolution, promises to be one of the most compelling […]
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