SXSW may not be the same event it was 20 years ago, but that’s not necessarily a bad thing. Its continued evolution from local music event to far-reaching, all-encompassing interactive experience has only served to broaden its appeal and impact. In a few short days, nearly 100,000 people will descend upon the quirky little city […]
SXSW, the annual music, film and interactive conference took place in Austin, Texas last week. Ketchum had a team on the ground and here are ten things that we spotted. There are lessons on content, organizational change and workflow.
Not knowing what to expect, I went to SXSW 2015 feeling a bit intimidated. Like any PR professional worth their stuff, I did my homework. I downloaded the SXSW Go app, researched sessions and speakers and spoke to colleagues and friends who had attended in the past. I have to admit, even after all that […]
SXSW has been a whirlwind of activity this year – and the problem is always the same after conferences as big and exciting as this one: How do you experience everything SXSW has to offer and then condense it into one blog post? The answer: It’s extremely difficult. Of all the insights gained this year, […]
More than anything else, SXSW is a realm of possibilities; the promise of a smarter and more transparent future. Austin is teaming with change-agents, event-activators and dynamic speakers – meaning everyone is bound to come away with something different. The sessions you attend, conversations you have, and gut insights you carry back to your native […]
Over the years, I’ve collected a lot of nice bound notebooks. I have a silly fear of filling them up with “useless” notes so I tend to save them for special occasions. So, the particular book I picked up for this year’s SXSW had my notes from the 2012 conference. In it were my notes […]