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Posts:millennials

Oh Snap! Five Ways Brands Can Leverage Instagram Stories

by Brad Simon | August 4, 2016

Instagram dropped a metaphorical vomit rainbow on Snapchat Tuesday with the launch of Instagram Stories, IG’s answer to Snapchat’s wildly popular “self-destructing” photo and video sharing platform. If Picasso were still gracing us with his genius, he might amend his most famous quote to read, “Good artists copy, great artists steal, and the best social […]

Marketing Home Products to the ‘Grown-up’ Millennial

by Lauren Knox | August 6, 2015

We all know the misguided stereotypes that have infiltrated the cultural conversation about Millennials – entitled, not ready to put in the work to get to the reward. While some of those attributes may apply to some in this category, as with all stereotypes, there certainly are no hard and fast rules that can define […]

Is 50 Finally the New Black?

by Karen Strauss | April 8, 2015

Just as I was feeling uncomfortably invisible, several fashion houses in Europe cheered me up by featuring older women in their ads earlier this year. French fashion giant Céline made a splash by casting my literary idol, 80-year-old Joan Didion, as the “respect-worthy” face of its brand, followed by an Yves Saint Laurent campaign featuring one of […]

Chivalry is Not Dead on Valentine’s Day

by Clark Hare | February 13, 2015

In case you hadn’t noticed, Valentine’s Day is almost upon us and though the holiday might seem to be a bit sentimental and manufactured to some people, it does support the old cliché that the more things change, the more they stay the same – well, at least on certain occasions. You see, for all […]

Why the Word Millennial is Not Cliché

by Sarah Unger | January 13, 2015

In our industry, “marketing to millennials” may prompt eye rolls. Once a word permeates the media vernacular and become ubiquitous, it starts to feel like jargon sans meaning. But I’m here to say that the word millennials is not a buzzword or catch phrase. It’s also not meant to downplay the importance of other generations, […]

A Millennial’s View From Atop the Under 30 Summit

by Sarah Unger | October 27, 2014

I was fortunate enough to have recently been invited by Forbes to attend their Under 30 Summit, an extension of Forbes’ annual 30 Under 30 List, which features 30 game-changing entrepreneurs under 30, in 15 fields, as judged by some of the greatest minds in each category. The entire experience was enlightening, invigorating and humbling. […]