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Gaming Exploded in 2020—and the Trend Will Continue in 2021

Gaming Exploded in 2020—and the Trend Will Continue in 2021

by Jon Stone and Nashanta Williams| December 16, 2020

One bright spot of 2020 has been the rise of gaming as a way to connect and unwind during these massively trying times. This year’s activations and events brought in some of the highest recorded ad revenue and set records for viewership, cementing gaming’s status at the pinnacle of the entertainment industry. Ketchum’s own research […]

Gaming Is a Major Player in Stay-at-Home Culture

Gaming Is a Major Player in Stay-at-Home Culture

by Patrick Wixted| April 29, 2020

Earlier this year, a Netflix shareholder letter made a statement that has since proven eerily telepathic: “Our focus is not on Disney+, Amazon or others,” the letter read. “We compete with (and lose to) Fortnite more than HBO.” Think about that. Netflix—which as of last week is worth more than Disney—sees gaming as its biggest […]

2020 esports trends

In-Game Leaders 2019: Esports is More Than Just Playing Games

by Jon Stone| August 7, 2019

This weekend I had the pleasure of speaking on a panel at the inaugural In-Game Leaders Esports Summit (IGL) at Texas’ Esports Stadium Arlington, the largest dedicated esports facility in North America. The IGL Summit brought together all sections of the esports ecosystem for a day of networking, education and inspiration. For a panel focused […]