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Five Social Commerce Megatrends in China

Five Social Commerce Megatrends in China

by Prince Zhang| January 4, 2021

Social commerce has deep roots in China, where it continues to demonstrate impressive growth as the rest of the world increasingly adopts its strategies. The recent Double 11 Shopping Festival—an annual consumer event held by China’s top e-commerce platforms—provides ample proof. Alibaba generated RMB 498 billion (USD $76.1 billion) in gross merchandise value with 26% […]