NEWS + VIEWS
Posts:diversity equity and inclusion
The Rise of “Maxxing”: TikTok’s Extreme Food Trend Rhetoric
by Dylan Bailey, MS, RD, FAND| August 12, 2025
TikTok’s new “maxxing” lexicon reflects an era of extreme food trends – often hyperbolic, sometimes satirical, yet deeply influential. The latest craze, “fibermaxxing,” encourages dramatically boosting fiber intake for health benefits. Hundreds of TikTok posts with the #fibermaxxing hashtag have flooded feeds, making high-fiber diets suddenly “cool.” Meanwhile, adjacent memes like “Red 40 maxxing” (ironically […]
Creativity is everyone’s business—because it can reshape every business
by Tamara Norman| June 13, 2025
For decades, many leaders have viewed “creative” as a defined role, department, or end product for a campaign. In today’s rapidly changing environment—where tech-fueled disruption runs rampant and where expectations for business outcomes keep growing—creativity is, in fact, not a role – it’s a mindset. It’s everyone’s job, and it needs to be everywhere, embedded and nurtured in every corner of the organization, permeating the enterprise.
