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Posts:World Economic Forum

Dialogue, Collaboration and Relationships – Key Takeaways from the World Economic Forum

by Barri Rafferty| February 11, 2019

For the last several years, I have asked our clients and Omnicom colleagues to share their thoughts on why the World Economic Forum’s Annual Meeting in Davos, Switzerland, matters to them, and what their biggest goals are for attending. We supported a number of important clients on the ground this year, so I asked a […]

Davos Insider: 5 Themes for the World Economic Forum Annual Meeting 2019

by Laura Clementi and James Hardy| November 29, 2018

The World Economic Forum’s Annual Meeting in Davos is a highly anticipated gathering of top leaders in government, business and civil society. On a global stage, these leaders examine our world’s most pressing challenges and collaborate to drive positive change. Their discussions help shape the political, social and economic agendas for the year ahead. Not […]

Why WEF Matters: Four Perspectives

by Barri Rafferty| January 13, 2017

The kickoff to the fabled World Economic Forum Annual Meeting in Davos, Switzerland, takes place on Tuesday, and we are once again gearing up for a full week of important discussions on the biggest business, political, environmental and societal issues impacting the world today. I like to call it the “Davos marathon,” as it really […]

(VIDEO) Global Insights from a World Forum

by Barri Rafferty| January 29, 2016

Before attending the World Economic Forum, I spent a lot of time thinking about which sessions to attend and tried to cover diverse topics relevant to our clients and staff. I published a series of blog posts and hosted a webinar, yet there were still many questions left unanswered. As the delegate representing our agency, […]

WEF: The Imperfect Perfect Leader

by Barri Rafferty| January 25, 2016

At Davos, it is sometimes the event you walk into alone with no expectations that turns out to be the most thought-provoking, and last week’s Harvard Business Review dinner at the World Economic Forum’s Annual Meeting was just that. I signed up for the event because I truly enjoyed Bill George’s book, “True North.” Little […]

Six Tips for Brands to Get Smarter About Smartphones

by Barri Rafferty| January 22, 2016

Versions of this article appeared on CNBC.com and the World Economic Forum Blog: Agenda The remote control revolutionized how we watched TV—turning some of us into couch potatoes. We no longer had to manually get up to pick one of a few channels. The entry of the remote control in 1955 made channel surfing possible, […]