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Posts:Women\'s Leadership

#IWD2016: International Women’s Day in India

by Bela Rajan | March 11, 2016

If I look back to when we started Sampark in 1994, there weren’t many women working in the industry, and certainly few in our fledgling agency. Years later, the perception of the industry itself has undergone a complete transformation – a sea change. Public relations is now a fully-recognized profession, shedding its label as a […]

#IWD2016: Illustrating Illustrious Women Who Broke Through

by Rob Flaherty | March 7, 2016

International Women’s Day is a time to recognize the tremendous hurdles women have had to overcome, and to renew our own commitment to removing those hurdles and leveling the playing field. As we collectively recognize the countless contributions of women in all walks of life on #IWD2016, I find myself personally inspired by the topic of […]

Reflections on Women’s Leadership

by Kim Essex | October 14, 2015

In its fourth year, the Women in Agribusiness Summit draws women who have “shattered the ceiling” or plan to be knocking on it in the not too distant future.  Barri Rafferty, Ketchum Senior Partner and CEO North America, joined me this year for the Summit in Minneapolis and presented her unique and compelling perspective on what it […]

Weaving Women’s Contributions into our Story

by Elizabeth Stoltz | March 26, 2015

As we celebrate National Women’s History Month, I found myself getting wrapped up in the History Channel’s series “History of Mankind: The Story of All of Us.” However, there was something troubling about the series’ take on human progress. True to its title, The History of Mankind seemed to be just that – the story […]

4 Ways the Super Bowl Could Score Big with Women & Moms

by Kelley Skoloda | January 30, 2015

Women account for an estimated 45 percent of the NFL’s 150 million American audience and are perhaps pro football’s true MVPs. Female fans, a group beloved by advertisers, represent the league’s biggest opportunity for growth. And, according to our recent Ketchum Breadwinner PheMOMenon study, nearly half of all U.S. moms (49 percent) are now the […]

The Compelling Link Between Women, Communications and Leadership

by Barri Rafferty | October 29, 2014

“It’s better to be trusted than liked,” is a leadership mantra that I live by every day. Throughout my twenty-year career at Ketchum, I have worked hard to focus on modeling the expectations I have of others and inspiring team members to deliver “break through” results. Demonstrating my trust in others and empowering them to […]