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Posts:Travel and Tourism

Preparing for the Future of Tourism in a Post-COVID-19 World

by Sara Garibaldi, John Bradbury and | March 19, 2020

The coronavirus crisis is having massive impacts on the tourism industry—many of which will reshape the industry’s future landscape. What actions should the stakeholders of this industry be taking today from a marketing and communications perspective? The truth is no one knows for sure; we’re all figuring this out together. However, a business-as-usual approach is […]

The Tourism Effect: What we learned at World Tourism Day Forum 2019

by Erin Abney| October 2, 2019

The travel and tourism industry is one of the world’s largest – and most powerful – economic sectors; creating jobs, driving exports and generating prosperity across the globe. According to the World Travel and Tourism Council, the tourism sector grew more in 2018 than all other economic sectors but one, adding a record $8.8 trillion […]

Weathering the Storm: Is Your Hurricane Communications Plan Strong Enough?

by Julia Smith| July 22, 2019

While summer ushers in plenty of sunny days, family vacations and extended school breaks — it also brings with it a less-welcomed moment in time — hurricane season. And although the National Oceanic and Atmospheric Administration is predicting a “near-normal” season for 2019, with two to four major hurricanes, the landfall of Hurricane Barry earlier […]

How a Shift in the Winds of Caribbean Tourism Can Impact Your Destination

by Angelique Govantes| July 15, 2019

The tourism and economic development sector is always shifting due to political climate, natural disasters, climate change, or an increase in crime. In order to navigate these changes, you have to become proactive in your approach and put a plan in place to help circumvent unpredictable situations that might arise.

Navigating the New Winds of Travel Journalism

by Sara Garibaldi| June 5, 2019

With newsroom resources being cut, and reporters stretched thinner than ever before, imagine how challenging it is for them to try to find a few days from their schedules to fully immerse themselves in your destination/hotel/resort/cruise/brand. Even availability to attend a launch event is tough to come by nowadays.

The Growth of Impact Tourism

by Bettina Garibaldi| September 27, 2018

Today is World Tourism Day, enacted by the United Nations’ World Tourism Organization and celebrated every September 27 around the world. In honor of World Tourism Day, and as I join in on the first day of sessions at the Skift Global Forum, I wanted to share a recent campaign that I am proud of; […]