As a self-confessed Kardashian junkie I should hang my head in shame. It’s true, I’ve been more likely to spend my commute scrolling through the Mail Online ‘sidebar of shame’ than taking much notice of the latest issues raised at Prime Minister’s Question Time. However the 2015 election was different, and I believe this had […]
As three of Britain’s political party leaders fell on their swords spectacularly after the General Election, a sense of uncertainty descended upon David Cameron, his party and the British people. The ‘known’ outcome of the election was obvious for all to see. Labour failed to secure victory. The Liberal Democrats were in meltdown. The Scottish […]
The Labour Party should not be surprised at the situation it currently finds itself in. When you have a leader that doesn’t connect with people, a strategy that people don’t understand, and policies that appeal to a minority of the electorate, then another term in opposition should have been (and was by many) expected. But […]
The food industry, more than any other consumer sector, is built molecule by molecule on trust, and the harder it is for consumers to get AND UNDERSTAND the information they want, the less likely they are to trust. A new book by Joanna Blythman, Swallow This, clearly shows the challenge ahead. That, in a nutshell, […]
Glancing at the headlines you’d be forgiven for thinking that sugar is public menace number one. Sensationalist reporting has nailed sugar as the primary cause of everything from obesity, diabetes and cancer. While we all know that too much of anything can be a bad thing, it is important that sugar is not over demonised […]
1. Perfection faux pas Our work should never be perfect because we’re not. Content that’s polished doesn’t sound human. Strategy that’s static is stale. Buzzfeed champions ‘incomplete’ and evolving content because iteration driven by audience insight is the key to impact. 2. Content is king but contextualised content is president Content is meaningless […]
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