The calculator watch, introduced in the 1980s, was perhaps the original piece of everyday wearable technology. I loved my little Casio, it seemed like something from the future. Now once again the wearable technology category is set to grow from its $5 billion dollar baseline. Soon these wearable devices will be linking with ecosystems of Internet-enabled technologies […]
Every time I go abroad on business, my daughter and I have something of a ritual where she says to me, “Dad, while you’re there, make sure you do something worthwhile.” Obviously that is a pretty good life lesson for all of us; it’s also something that we at Ketchum endeavor to do every spring, […]
As Brian Solis and Deirdre Breakenridge, PR 2.0 strategists, put it, “social media represents a shift from a broadcast mechanism to a many-to-many model” (Putting the Public back in Public Relations, 2009). Information is no longer owned by centrally organized broadcasting institutions (such as newspapers), but rather publicly generated (Wikipedia) and publicly distributed (Twitter). As […]
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