The formula for marketing success in 2019 = use the right platforms + post “low-production” content that’s relatable to consumers + share personalized messaging that speaks to your audience’s needs. Sounds pretty straightforward, right? No? Allow me to elaborate. Last week at Social Media Week NYC, I had the pleasure of mingling with 2,500+ peers […]
Last week the Ketchum UK Digital team hosted Flashdance for Brands in our London office and criss-crossed London to attend discussions by brands, agencies, and tech companies, all in the name of Social Media Week London 2014… or #SMWLDN. The week-long event hosted a fantastic collection of sessions, and our roving reporters were able to […]
For the Ketchum London team, day three of Social Media Week London centered around a #SMWLDN event at our Shoreditch office. The event, “Flashdance For Brands,” was a platform to discuss the reality of always-on communications and what it takes for brands to succeed in an always-connected social world. Our own Andrew Jennings chaired a […]
Day one of Social Media Week London kicked off for the Ketchum UK team at the National Gallery where Rob Blackie of Ogilvy presented on, “5 things to add social value to your customer journey.” Social, according to Rob, is a layer on top of which sits invaluable user experiences for brands and businesses alike […]
Not so long ago a question for The Board was whether to allow access to social media in the workplace. Some companies chose to say; ‘yes – we trust our people, there are opportunities here, and normal management oversight applies.’ Some organizations chose to say; ‘yes, but we want to support our people with policy, […]
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