Filters

Posts:Social Commerce

Five Social Commerce Megatrends in China

Five Social Commerce Megatrends in China

by Prince Zhang| January 4, 2021

Social commerce has deep roots in China, where it continues to demonstrate impressive growth as the rest of the world increasingly adopts its strategies. The recent Double 11 Shopping Festival—an annual consumer event held by China’s top e-commerce platforms—provides ample proof. Alibaba generated RMB 498 billion (USD $76.1 billion) in gross merchandise value with 26% […]

Social Commerce in 2021

Social Commerce in 2021: East Meets West

by Simeon Mellalieu| December 17, 2020

I made a prediction recently in Ketchum’s 2021 Social, Influencer Marketing + Analytics Trends Report, that the year ahead will see social commerce come of age. This idea was partly based on accelerated demand for e-commerce and social media content born out of coronavirus lockdowns around the world. But, it also recognizes the increasing prevalence […]