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Posts:SXSW 2015

SXSW Wrap-up Report: 10 trends for brands

by Stephen Waddington | March 24, 2015

SXSW, the annual music, film and interactive conference took place in Austin, Texas last week. Ketchum had a team on the ground and here are ten things that we spotted. There are lessons on content, organizational change and workflow.

SXSW: Sessions, SouthBites and Social

by Rand Carpenter | March 18, 2015

Not knowing what to expect, I went to SXSW 2015 feeling a bit intimidated. Like any PR professional worth their stuff, I did my homework. I downloaded the SXSW Go app, researched sessions and speakers and spoke to colleagues and friends who had attended in the past. I have to admit, even after all that […]

3 Things Every Brand Needs to Remember From SXSW

by Abby Guthkelch | March 17, 2015

SXSW has been a whirlwind of activity this year – and the problem is always the same after conferences as big and exciting as this one: How do you experience everything SXSW has to offer and then condense it into one blog post? The answer: It’s extremely difficult. Of all the insights gained this year, […]

SXSW: My Office on Mars

by Brad Simon | March 16, 2015

More than anything else, SXSW is a realm of possibilities; the promise of a smarter and more transparent future. Austin is teaming with change-agents, event-activators and dynamic speakers – meaning everyone is bound to come away with something different. The sessions you attend, conversations you have, and gut insights you carry back to your native […]

Look Back to the Future

by Ben Foster | March 15, 2015

Over the years, I’ve collected a lot of nice bound notebooks. I have a silly fear of filling them up with “useless” notes so I tend to save them for special occasions. So, the particular book I picked up for this year’s SXSW had my notes from the 2012 conference. In it were my notes […]

#SXSW2015: How to Affect Positive Change

by Jayshri Patel | March 14, 2015

I thought my first day “as the new kid” at SXSW would be a blast, overwhelming and out-of-this-world. It wasn’t. It was better. It was an intellectual paradise. I came away from day one with pages of notes from sessions filled with fantastic insights from a wide range of speakers. In particular, those of author […]