Data is no longer a “nice to know” topic – it is now established at the very frontier of PR, and those who truly understand how to use it to drive client programs will be able to succeed by orders of magnitude over those who don’t. It’s also fair to say that we in PR […]
In part three of our four-part series discussing app promotion and optimization, I wanted to share some tips for app store optimization. Or, said another way: How can you be sure users will be able to find your app in the store? Sixty-three percent of apps are discovered through app store searches, with others discovered via […]
Sustainability reporting has become the go-to method for organizations looking to provide insight and data on environmental and social enterprises. The question is how to take actions and good works and tell a cohesive story to showcase your efforts. Over the last five years, the audience for these reports has broadened, the mandate for companies […]
What do Bill Gates and communications measurement have in common? As the co-founder of Microsoft, Bill Gates helped create an entire industry that has transformed how we do our jobs and how we live every day. Now, through the Bill and Melinda Gates Foundation, he has also made huge strides in solving some of the […]
As week one of working as a Ketchum Summer Fellow (NYC) draws to a close, I’ve found myself gushing on the phone to my parents and friends about how incredible of a week this has been. I’m already catching myself speaking in Ketchum acronyms, putting names with faces (and email addresses and twitter handles, of […]
This post originally appeared on PRSA.org and is part of the monthly Ask Doc Rock series. While analytics is an old idea, it has a new significance in public relations. In the past 15 years, we’ve evolved from rudimentary clip books to building databases detailing media that we generate. We now have the data to […]
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