bulbAsset 2
filters

Posts:Public Relations

Are We Approaching a Technology Tipping Point? Preparing for the Techruptors

by Lisa Sullivan and Melissa Kinch | September 25, 2018

Are we consumers of technology? Or are we being consumed by it? You may be surprised by the answer – it’s not as clean cut as you might expect.

Defining the New Breed of Communicator

by Barri Rafferty and Michele Lanza | September 4, 2018

Are you part of the new breed? You know them when you meet them. They are equal parts strategic and creative. They see the big picture but can hone in on the details. They know the difference between an insight and a strategy. They have an air of cool, but not too cool for clients […]

Want to create an award-winning campaign? Here are my five steps to success.

by Alexandra Marsh | August 9, 2018

From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]

Beyond Water and Batteries: Ready Your Hurricane Preparedness Communications Plan Now

by Sara Garibaldi | August 1, 2018

It’s already August, and hurricane season is well underway. While weather authorities are reporting a “below average” season this year, experts are already predicting two to three Category 3+ storms during peak hurricane season (mid-August through mid-October). While many say 2017 was an anomaly, our planet is only getting warmer, and hurricanes breed from warmth.

Purpose Isn’t Proprietary: How to Stand Out by Hanging with the Right Crowd

by Katie Michel | July 25, 2018

The lines have never been more blurred between the role of business to sell products (i.e. make money) and acting for social change, embedding sustainability into a company’s bottom line, or speaking out on international or political issues. Two decades ago – even one decade ago – the thought of a Fortune 50 company speaking […]

How AI Can Help Us Be Better Communicators

by Mary Elizabeth Germaine | July 10, 2018

In today’s society the reality is that, unless you are living under a rock, you are confronted by new AI technologies day in and day out. In just the past week, I saw stories ranging from a new AI-enabled litter box that provides health updates based on what our furry friends leave in the box, […]