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Posts:Public Relations

How AI is Already Impacting Communications

by Stephen Waddington | June 12, 2018

I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]

Considering Values-based Marketing Programs? Make Sure your Brand has “Permission”

by Blake Rhodes | March 15, 2018

When you run an ad campaign that costs $5 million dollars, you’re looking for a big return on your investment, right? Unfortunately, as brands look to increase their impact by touching on culturally relevant, and highly sensitive, topics, we are seeing both advertising and marketing campaigns miss the mark. When this happens, they are often […]

Ketchum and Room to Read CEOs Talk #PressForProgress on International Women’s Day

by Mindy Rubinstein | March 8, 2018

I had the honor of kicking off Women’s History Month and our efforts to support International Women’s Day’s #PressForProgress campaign by moderating a special conversation between two CEOs – Ketchum’s CEO Barri Rafferty and Geetha Murali, the CEO of our pro bono partner Room to Read, an organization that believes that world change starts with […]

Why Every Business Should Take Blogging Seriously in 2018

by Vanessa Andres | February 27, 2018

In the last decade, blogs have become an integral part of our online culture and an important tool for businesses. Even with the introduction of social media channels such as Facebook, Twitter and Instagram, blogs remained a relevant tactic for businesses due to the measurable benefits they offer.

Black History Month: Moss Hyles Kendrix

by Bryson Wilson | February 26, 2018

Growing up my grandmother would tell me, “An eagle can soar high, but it has it to come down for water eventually.” Meaning, no matter where life takes you and what you accomplish, never forget where you come from. Throughout his career, Moss Hyles Kendrix never forgot his roots and fought to uplift the Black […]

Going Big for the Gold: A View from Inside PyeongChang

by Tamara Jacobs | February 20, 2018

Every two or so years, members of the Ketchum Sports & Entertainment team enter the “Olympic bubble” where we live, eat, breath, and sleep the Olympic Games – arriving well ahead of the Olympic flame that lights the cauldron and staying until it is extinguished. Hardly noticing that there is a world outside of the […]