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Fake News

Tales from Germany: How Fake News Proliferates

by Sabine Hückmann| November 23, 2020

The complex challenge of fake news is recognized in Germany but has yet to be sufficiently addressed. Germany currently enjoys an excellent reputation in the coronavirus pandemic. Who does the world expect to emerge strengthened from this crisis of unprecedented proportions? Germany, as predicted in, inter alia, the New York Times in July 2020. Yet Germany has […]

best pr agency 20 years

Moving the Needle: What does 20 years of greatness look like?

by Barri Rafferty| March 28, 2019

Last Thursday Ketchum was named “Best Agency of the Past 20 Years” at the 20th annual PRWeek Awards, an award that I’m especially proud of because it speaks to a consistency in the caliber of work we’ve created in partnership with our clients over a span of two decades; no small feat. As PRWeek put […]

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Insights on Innovation: How to Create Impactful Experiences

by Florencia Lujani| March 13, 2019

I recently had the pleasure of attending a five-week course on what it takes to develop a human-centered, design-based approach to innovation. The course, Insights for Innovation, hosted by award-winning global design firm IDEO, allowed me to learn first-hand from industry experts how to spark new thinking and explore my own journey into driving innovation […]

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Are We Approaching a Technology Tipping Point? Preparing for the Techruptors

by Lisa Sullivan and Melissa Kinch| September 25, 2018

Are we consumers of technology? Or are we being consumed by it? You may be surprised by the answer – it’s not as clean cut as you might expect.

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Defining the New Breed of Communicator

by Barri Rafferty and Michele Lanza| September 4, 2018

Are you part of the new breed? You know them when you meet them. They are equal parts strategic and creative. They see the big picture but can hone in on the details. They know the difference between an insight and a strategy. They have an air of cool, but not too cool for clients […]

award-winning brand purpose campaign libresse #bloodnormal Ketchum Cannes

Want to create an award-winning campaign? Here are my five steps to success.

by Alexandra Marsh| August 9, 2018

From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]