I recently had the pleasure of attending a five-week course on what it takes to develop a human-centered, design-based approach to innovation. The course, Insights for Innovation, hosted by award-winning global design firm IDEO, allowed me to learn first-hand from industry experts how to spark new thinking and explore my own journey into driving innovation […]
Are you part of the new breed? You know them when you meet them. They are equal parts strategic and creative. They see the big picture but can hone in on the details. They know the difference between an insight and a strategy. They have an air of cool, but not too cool for clients […]
From the outset, Ketchum and AMV BBDO knew that #bloodnormal, our brand purpose campaign for Libresse, was a special one. The challenges were immense, but the reward has been too, with #bloodnormal winning a Glass Lion for Change Grand Prix at the Cannes Lions International Festival of Creativity 2018 – an absolutely incredible achievement for […]
It’s already August, and hurricane season is well underway. While weather authorities are reporting a “below average” season this year, experts are already predicting two to three Category 3+ storms during peak hurricane season (mid-August through mid-October). While many say 2017 was an anomaly, our planet is only getting warmer, and hurricanes breed from warmth.
The lines have never been more blurred between the role of business to sell products (i.e. make money) and acting for social change, embedding sustainability into a company’s bottom line, or speaking out on international or political issues. Two decades ago – even one decade ago – the thought of a Fortune 50 company speaking […]