This post was originally posted on the Zocalo Group blog and was recently shared by Brian Solis on his blog. Living a Recommendable Life. Zócalo Group President and CEO, Paul M. Rand, explored that topic when he delivered the convocation address for Northwestern University’s IMC (Integrated Marketing Communications) program June 16, 2012. Paul explained that […]
At the grand opening of the Aspen Ideas Festival, some of the most noteworthy speakers flew through two-minute presentations on their vision of the next big thing. Hearing large-scale concepts effortlessly shortened into two-minutes made TED’s 18-minute presentation time seem long-winded. And what two-minute idea caught me by surprise? A direct endorsement of Ketchum’s idea […]
This post originally appeared in Perspectives, Ketchum’s online magazine. However one defines creativity (original, disruptive, outstanding, aesthetic, humoristic, fun), it can be seen as the phenomenon of something of value emerging into existence – being “new,” so to speak. To be or create something “new” is paramount for a company or brand to stand out […]
More often than not, “creatives” get chided by “non-creatives” for coming up with ideas in a vacuum — ideating in a pink-pony-laden fantasy world where anything goes and the sky is the limit. Admittedly, this is the mental atmosphere one should be in for brainstorming, yes. But come on, at the end of the day, clients […]
Overheard at the Eurobest Advertising Festival in Lisbon, Portugal, the other week: “The best campaigns are those that literally make you envious – the ones that make you say, ‘I wish my agency had done that.’” Jealousy is a powerful motivator. And after sifting through more than 200 campaigns in the festival’s PR and integrated marketing competitions […]
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