The calculator watch, introduced in the 1980s, was perhaps the original piece of everyday wearable technology. I loved my little Casio, it seemed like something from the future. Now once again the wearable technology category is set to grow from its $5 billion dollar baseline. Soon these wearable devices will be linking with ecosystems of Internet-enabled technologies […]
What if social media – an idea most of us associate with the past decade – is actually something we’ve been using for 2,000 years? And what if mass media – an industry we think of as seriously challenged by ‘new’ media innovations – is actually the disruptive agent running counter to a much longer […]
With the Cannes Lions Festival starting in just a few days, the question on everyone’s minds is how to win a Lion. Jury members cannot be bribed – even with a fine rosé – but there’s nothing wrong with sharing a few hints on what every judge is looking for. We are using four criteria […]
Every time I go abroad on business, my daughter and I have something of a ritual where she says to me, “Dad, while you’re there, make sure you do something worthwhile.” Obviously that is a pretty good life lesson for all of us; it’s also something that we at Ketchum endeavor to do every spring, […]
Over 1,000 communications industry experts are expected to gather for the eighth World Public Relations Forum (WPRF) in Madrid this September. This international event is being organised by The Global Alliance, a confederation of the world’s major PR and communication management associations and institutions, in collaboration with Dircom, the Spanish association of communication directors.