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Posts:News and Tech Blogs

Time to Shift Gears on the Driverless Car?

by Lisa Sullivan | April 10, 2017

As communicators, our job is to understand where our audience is starting its journey. Our communications plan acts as a strategic roadmap, clearly lighting the path from point A to point B. That was the genesis of Ketchum’s Next-Gen Guide to the Connected Ride, a study of close to 1,000 16- to 24-year olds’ views […]

Is Wearable Technology a Nightmare for the PR Industry?

by Paul Middleton | July 30, 2014

The calculator watch, introduced in the 1980s, was perhaps the original piece of everyday wearable technology. I loved my little Casio, it seemed like something from the future. Now once again the wearable technology category is set to grow from its $5 billion dollar baseline. Soon these wearable devices will be linking with ecosystems of Internet-enabled technologies […]

The World’s Toughest Anti-Spam Law and You: No More Mr. Nice Canuck

by Geoffrey Rowan | June 5, 2014

The caricature of a typical Canadian is hockey-mad and polite to a fault, but that image – true or not – may change when the world’s toughest anti-spam law comes into effect in Canada on July 1. No more Mr. Nice Canuck. The relationship between Canada and the U.S. has been so cozy for so […]

Data Not Devices – Mobile World Congress 2014 Recap

by Richard Botley | March 6, 2014

Held annually in Barcelona, Mobile World Congress is the world’s largest gathering for all things mobile. The Congress is both a meeting place for discussions about the latest mobile trends, as well as an exhibition of new, cutting-edge technology. Amid the 80,000-plus visitors, including more than 3,500 media and analysts who attended this year, the […]