Super Bowl XLVIII and the start of the Sochi 2014 Olympic Winter Games are just five days apart: one in New York/New Jersey, and one in the Black Sea resort city of Sochi, Russia. In the PR world, this presents us with a collision of epic proportions to manage as we juggle numerous simultaneous projects. […]
In the span of just less than a decade, the parent blog has forever altered the marketing landscape. No longer limited to experts, celebrities or the media, an influencer can now be that witty mom next door who shares her life with thousands on the web (Click to tweet). And marketers have taken note. But […]
What’s showing up in your Facebook newsfeed? Updates from your friends?Baby pictures? Someone met Chuck Norris at the mall? Chances are you’re seeing more and more branded content from businesses you don’t follow and promoted content from those that you do. You’re likely seeing dramatically less from the brands who aren’t promoting their content too. […]
If you’re a long-time blogger you, at some point, have inevitably looked at a blank document on a computer screen and thought to yourself, “I have no idea what I’m going to write about.” And if you’ve never been a blogger it’s likely you haven’t even fathomed the idea of, you know, sharing your thoughts […]
The PR industry had better stop thinking it has a corner on “earned” media, because that’s what the ad game is focused on too. According to the introduction to last night’s Creative Effectiveness Lions ceremony, the awards honored “the best work today at a time when you CAN’T BUY ATTENTION and YOU’VE GOT TO EARN […]
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