While the concept of leveraging influencers to drive successful communications programs is by no means a new one, I’ve noticed a significant increase in influencer programming. And while I do agree that influencer-driven marketing can be impactful if done correctly, I’m often disappointed in the lack of rigor behind the process of identifying the strongest […]
I’ve been back in New York for two months since attending the Cannes Festival of Creativity, where I went to see work and learn lessons that aren’t self-evident staring at a screen, scouring media, or living in a bubble. Certain lessons really stuck. One that continues to blow me away is how powerful it is […]
Since 2007, when Brazil was announced as the host country for the 2014 World Cup, I (as a Brazilian and a soccer fan) longed for the opportunity to watch a World Cup match of the Brazilian team in my home country. The World Cup, first and foremost, is a celebration of the most popular sport […]
It was widely reported this week that NBA superstar LeBron James delivered a batch of cupcakes to all of his new neighbours in an apology for the commotion caused by his recent move to Cleveland. Devised especially for The LeBron James Family Foundation and delivered by teams from Baker Boulevard Decadent Desserts, two types of […]
Marketers and communicators seem to be asking the same question after Google once again updated its Panda algorithm: “Will this affect how many people see my press releases?” The simple answer is that it determines how effective your communications are. Panda was first released in February 2011 with the intention of lowering the rank of […]
With Father’s Day just around the corner there has been much talk about the evolution of the modern man and today’s dads. So who is the modern man and what does he want? We were curious too since much of our work and many of Ketchum’s clients focus on the male consumer. So we asked […]
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