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Why Not to Spin Science: Five Tips for Communicators

by Bill Zucker| October 5, 2020

As a former journalist and now communications consultant, I dislike association with the term “spin” because it assumes that public relations is about deceit or propaganda. Like it or not, spin is a part of the partisan political world, especially during a hotly contested race for the White House. But when it comes to matters […]

webcam presentation tips

Get Ready for Your Close-Up: Looking Your Best on Webcam

by Thomas Barritt| April 16, 2019

The ubiquitous webcam is now a key tool for communicating with colleagues, clients and customers. But, do we truly understand its power? Whether it’s as a presenter on a webinar or in a one-on-one Skype conversation, a strong webcam presence can build engagement and strengthen important relationships. But, too often, our use of the webcam […]