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Posts:Marketing to Moms

Women Are the Currency of Success

by Kelley Skoloda | May 5, 2016

I just returned from the 12th annual M2W (Marketing to Women) Conference in New York. An always-inspirational event, this year’s presentations, speakers and content were particularly motivating as a more global pool of voices shared their passionate perspectives on topics ranging from female entrepreneurship to the portrayal of women on advertisements. With Mother’s Day just […]

Three Words All Communicators Need to Know When Marketing to Moms from the M2Moms Conference

by Kelley Skoloda | October 22, 2015

The weather was perfect, the room was full and the connections were abundant when I recently attended and spoke at the largest marketing-to-moms conference in the country, M2Moms. The annual event is a terrific venue to network and trend-spot. Typically held in Chicago, the conference moved to downtown New York this year, which shifted the […]

Celebrating Moms

by Kelley Skoloda | May 7, 2015

First, as a mother of two myself, let me take a moment to wish all the wonderfully hard-working and generous mothers out there a Happy Mother’s Day! Jane Sellman once said, “The phrase “working mother” is redundant.” But the ways moms define success is not. At Ketchum, we (and everyone else, we hope) appreciate moms […]

The Breadwinner PheMOMenon

by Kelley Skoloda | October 23, 2014

As I sit in a theatre in Chicago with 300+ enthusiastic marketers at the annual M2Moms Conference, it’s clear that a great deal of attention and money is being spent on trying to court moms as a primary purchasing target. Brands ranging from Yahoo to Crowdtap and Kraft to the CAA are here to share […]