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Posts:Marketing

Oh Snap! Five Ways Brands Can Leverage Instagram Stories

by Brad Simon | August 4, 2016

Instagram dropped a metaphorical vomit rainbow on Snapchat Tuesday with the launch of Instagram Stories, IG’s answer to Snapchat’s wildly popular “self-destructing” photo and video sharing platform. If Picasso were still gracing us with his genius, he might amend his most famous quote to read, “Good artists copy, great artists steal, and the best social […]

Hurrah! Barcelona Principles 2.0 Take a Fresh Look at PR Measurement – What Do They Mean for You?

by David Gallagher | September 4, 2015

AMEC, the international Association for the Measurement and Evaluation of Communication, launched the Barcelona Principles 2.0 yesterday at Ketchum London. In case you’re unfamiliar, the Barcelona Principles are a framework for measuring the impact of communications activity – see this simple explainer by Ketchum London’s Chief Engagement Officer Stephen Waddington. Past AMEC chairman and Ketchum […]

Influencer Identification: How To Make the Right Choices For Your Program

by Dan Hindin | July 27, 2015

While the concept of leveraging influencers to drive successful communications programs is by no means a new one, I’ve noticed a significant increase in influencer programming. And while I do agree that influencer-driven marketing can be impactful if done correctly, I’m often disappointed in the lack of rigor behind the process of identifying the strongest […]

One Size Doesn’t Fit All: Communications in Latin America

by Aimee Alvarez | July 17, 2015

Companies continue to invest and strengthen their value proposition in Latin America, believing the long-term potential of the region outweighs recent lackluster economic growth. Looking at Latin America holistically, the population is close to 600 million people with a combined GDP of more than $5.5 trillion dollars — that’s three times India’s GDP and about […]

Is 50 Finally the New Black?

by Karen Strauss | April 8, 2015

Just as I was feeling uncomfortably invisible, several fashion houses in Europe cheered me up by featuring older women in their ads earlier this year. French fashion giant Céline made a splash by casting my literary idol, 80-year-old Joan Didion, as the “respect-worthy” face of its brand, followed by an Yves Saint Laurent campaign featuring one of […]

3 Things Every Brand Needs to Remember From SXSW

by Abby Guthkelch | March 17, 2015

SXSW has been a whirlwind of activity this year – and the problem is always the same after conferences as big and exciting as this one: How do you experience everything SXSW has to offer and then condense it into one blog post? The answer: It’s extremely difficult. Of all the insights gained this year, […]