Posts:October 2019, Influencer Marketing

FNCE 2019 Ketchum

Influencers with Authority: Beyond the Follow Count

by Jaime Schwartz Cohen| October 23, 2019

Earlier this year, PR Week asked marketing and communication professionals, “What is an influencer?” Notable, considering the rise of influencer marketing, there was no consensus among those polled, with the most common definitions referring to social media personalities with high followings. With all the talk about influencers, not only is it getting lost what they […]