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Predicting Tomorrow’s Public Health Priorities from Today’s Experiences

by Laura Vinci| May 7, 2020

As organizations across the healthcare spectrum look toward life after the curve flattens, the healthcare industry as we know it will be changed forever. As the novel coronavirus continues to wreak havoc in our communities, it’s also beginning to shine a spotlight on existing health disparities that can no longer be ignored. The issues that […]

The $2 Trillion COVID-19 Stimulus: How Health Systems Manage Current Needs and Recovery

by Luke Dickinson| March 31, 2020

A few days ago, President Trump signed into law a $2 trillion bill to address the impact of the coronavirus (COVID–19) – the largest emergency relief package in U.S. history. Approximately $100 billion of that total is allocated to health systems and hospitals on the front lines of the crisis.   With healthcare professionals among the hardest hit, the need for financial resources, increased capacity, protective gear and supplies is great. Hospital CEOs are responding in force with public reassurance and innovative strategies, but the financial outlook is […]

Making 2020 the Year of Evidence-Based Communications

by Con Franklin| January 13, 2020

“We’ve gone from hardly any data to way too much,” the director of a global health advocacy organization told me over a recent coffee. I understand the sentiment. Twenty years ago, we typically based health PR and medical communications work on a heavy dose of hypothesis. We’d determine that an unmet need for information about a disease existed, and then attempt […]

SHSMD 2019: Health Care is an Industry Out of Time

by Kelly Calabria| September 16, 2019

“The health care industry is addicted to radical incrementalism. We think innovation is a new website.” These were the words Dr. Paul Keckley used to kick off his talk at last week’s Society for Healthcare Strategy & Market Development (SHSMD) 2019 Connections conference in Nashville. The room was filled with health care marketers and communicators […]

Carrying the Cannes for Healthcare

by Con Franklin| June 19, 2019

I’ll admit it now – I’m a Cannes rookie. I was wholly unprepared for the dazzling array of opportunity, creativity and campaign brilliance at this annual gathering of creative professionals. Truly the latest and greatest in hardware, software and menswear. What’s been most interesting, however, is the broad array of business-critical issues in healthcare that […]

The Anatomy of a Global Healthcare Campaign

by Kate Paxton| October 18, 2018

With my time in London officially in the rear-view mirror, and as I prepare for new opportunities back in Ketchum NY/DC, I’ve been thinking a great deal about what new skills and insights I’ll be bringing back with me. Yes, I have mastered the EU keyboard. And yes, I spell things in the EU style. […]