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Posts:Healthcare

The Unseen Innovators: Why ASCO is More Relevant Than Ever

by Hannah Silver | June 2, 2017

The American Society of Clinical Oncology (ASCO) annual meeting occurs every June and brings together the world’s best minds and latest breakthrough research in cancer. For the past couple of meetings, immunotherapies, drugs that help the immune system combat cancer, have stolen the show. First available to patients in 2011, they began to draw a […]

A Healthy Dose of Deregulation? What Trump’s Address Means for Healthcare Communicators

by Mary Parke McEachran | March 3, 2017

On February 28, President Trump delivered his first address to a joint session of Congress in Washington, the largest and most significant speech since his inaugural address on January 20. While the specifics of his policies are not yet known, his address established the framework for what communications professionals can expect the potential business impacts […]

Healthcare in 2017: Yes, your doctor will be human. No, fake news cannot be ignored.

by Valerie Delva | January 24, 2017

From the annual J.P. Morgan Healthcare Conference to the World Economic Forum meeting in Davos, this month kicked off a series of environment-setting and industry-shaping conferences for the year. So like many communications professionals taking a look at the year ahead for clients and their organizations, I made my way through a volume of 2017 […]

Tech + Healthcare: If You Build It, Cyber Threats Will Come

by Danielle Klooth | August 23, 2016

Picture this: Your medical record and financial information was stolen at your local hospital following a simple procedure. Now you’re unexpectedly receiving bills for prescriptions you were never prescribed and procedures you never had. While network hijacks, hacks and data breaches have been the norm for retail and financial institutions, medical records are becoming an […]

Reputation by Permission | HealthCare: Earning Permission to Operate

by John Weckenmann | April 29, 2016

Two of the largest healthcare trade associations in the United States recently launched advertising campaigns in an attempt to improve the industry’s reputation. Popular opinion seems to hold that healthcare’s reputation is a bit tarnished. And yet this is happening at a time when the industry (the Pharma sector in particular) is delivering truly impressive […]

Don’t Wait for Social Media to Revolutionize Healthcare—It Already Has

by Frederik Tautz | December 10, 2015

Back in 1996, professor Enrico Coiera predicted in the British Medical Journal that the Internet would revolutionize healthcare because more best practice information would become easily accessible to more people. That was two years before Google hit the scene.