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Posts:Healthcare

The Anatomy of a Global Healthcare Campaign

by Kate Paxton | October 18, 2018

With my time in London officially in the rear-view mirror, and as I prepare for new opportunities back in Ketchum NY/DC, I’ve been thinking a great deal about what new skills and insights I’ll be bringing back with me. Yes, I have mastered the EU keyboard. And yes, I spell things in the EU style. […]

SHSMD: Health Care for the Digital Consumer – Our True North Star

by Kelly Calabria | October 12, 2018

This week, I attended the Society of Healthcare Strategy & Market Development Connections conference in Seattle. It’s the largest gathering of health system communications and marketing experts from around the country. Before the conference started, I identified three trends I hoped might be topics of conversation: Strike the word patient. We’re all consumers Crisis: It’s […]

SHSMD: What to Expect During the Largest Health Care Systems Conference of the Year

by Kelly Calabria | October 8, 2018

Health care is currently experiencing an enormous shift causing disruption throughout the industry. From mergers and consolidation to hospital systems expanding patient offerings and consumers expecting a new level of experience, the health care climate is currently in a highly disruptive state.

What’s the Role of Communications in Health? It’s Vital.

by Tom Jones | July 17, 2018

Having worked in the health sector for nearly a quarter of a century and planning to be in for the next quarter-century, if the industry will have me, I never stop seeing how unique and endlessly fascinating the healthcare space is, and how we can make a difference with the work that we do. I […]

The Unseen Innovators: Why ASCO is More Relevant Than Ever

by Hannah Silver | June 2, 2017

The American Society of Clinical Oncology (ASCO) annual meeting occurs every June and brings together the world’s best minds and latest breakthrough research in cancer. For the past couple of meetings, immunotherapies, drugs that help the immune system combat cancer, have stolen the show. First available to patients in 2011, they began to draw a […]

A Healthy Dose of Deregulation? What Trump’s Address Means for Healthcare Communicators

by Mary Parke McEachran | March 3, 2017

On February 28, President Trump delivered his first address to a joint session of Congress in Washington, the largest and most significant speech since his inaugural address on January 20. While the specifics of his policies are not yet known, his address established the framework for what communications professionals can expect the potential business impacts […]