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Posts:Healthcare

SHSMD 2019: Health Care is an Industry Out of Time

by Kelly Calabria| September 16, 2019

“The health care industry is addicted to radical incrementalism. We think innovation is a new website.” These were the words Dr. Paul Keckley used to kick off his talk at last week’s Society for Healthcare Strategy & Market Development (SHSMD) 2019 Connections conference in Nashville. The room was filled with health care marketers and communicators […]

Carrying the Cannes for Healthcare

by Con Franklin| June 19, 2019

I’ll admit it now – I’m a Cannes rookie. I was wholly unprepared for the dazzling array of opportunity, creativity and campaign brilliance at this annual gathering of creative professionals. Truly the latest and greatest in hardware, software and menswear. What’s been most interesting, however, is the broad array of business-critical issues in healthcare that […]

The Anatomy of a Global Healthcare Campaign

by Kate Paxton| October 18, 2018

With my time in London officially in the rear-view mirror, and as I prepare for new opportunities back in Ketchum NY/DC, I’ve been thinking a great deal about what new skills and insights I’ll be bringing back with me. Yes, I have mastered the EU keyboard. And yes, I spell things in the EU style. […]

SHSMD: Health Care for the Digital Consumer – Our True North Star

by Kelly Calabria| October 12, 2018

This week, I attended the Society of Healthcare Strategy & Market Development Connections conference in Seattle. It’s the largest gathering of health system communications and marketing experts from around the country. Before the conference started, I identified three trends I hoped might be topics of conversation: Strike the word patient. We’re all consumers Crisis: It’s […]

SHSMD: What to Expect During the Largest Health Care Systems Conference of the Year

by Kelly Calabria| October 8, 2018

Health care is currently experiencing an enormous shift causing disruption throughout the industry. From mergers and consolidation to hospital systems expanding patient offerings and consumers expecting a new level of experience, the health care climate is currently in a highly disruptive state.

What’s the Role of Communications in Health? It’s Vital.

by Tom Jones| July 17, 2018

Having worked in the health sector for nearly a quarter of a century and planning to be in for the next quarter-century, if the industry will have me, I never stop seeing how unique and endlessly fascinating the healthcare space is, and how we can make a difference with the work that we do. I […]