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Posts:Global Experiences

The Growth of Impact Tourism

by Bettina Garibaldi | September 27, 2018

Today is World Tourism Day, enacted by the United Nations’ World Tourism Organization and celebrated every September 27 around the world. In honor of World Tourism Day, and as I join in on the first day of sessions at the Skift Global Forum, I wanted to share a recent campaign that I am proud of; […]

15 Books to Shape Your Life and Change the World

by Mindy Rubinstein | September 7, 2018

Tomorrow is International Literacy Day and the occasion got me reflecting about how fortunate I am to be able to read. Beginning with stories read to me by others, evolving to postponing bedtime using a flashlight to read under the covers, to summer trips to the bookmobile and now to stealing time from life’s other […]

Beyond Water and Batteries: Ready Your Hurricane Preparedness Communications Plan Now

by Sara Garibaldi | August 1, 2018

It’s already August, and hurricane season is well underway. While weather authorities are reporting a “below average” season this year, experts are already predicting two to three Category 3+ storms during peak hurricane season (mid-August through mid-October). While many say 2017 was an anomaly, our planet is only getting warmer, and hurricanes breed from warmth.

5 Ways to Reach Generation Z, As Told By a Gen Zer

by Vanessa Restifo | July 31, 2018

Just when we thought we understood the complexities of the Millennial generation, a new cohort of consumers is moving in to shake up the market once again. Generation Z—the group officially born between 1997 and 2014—is 60 million strong in the U.S. and growing, now even outnumbering Millennials by about 1 million.1 Though its characteristics […]

Storyworks.me: Leading Through Turbulent Times

by Jo-ann Robertson | August 18, 2017

Political uncertainty leads to economic uncertainty, which, in turn, leads to business uncertainty as people fear for their job security and the future success of their company. What people want, and need, during tough times is strong leadership.

10 Insights for Public Relations from the 2017 European Communications Monitor

by Stephen Waddington | July 25, 2017

The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. It’s the most detailed and robust longitudinal bench-marking study available that characterizes the challenges and opportunities facing our profession.